It’s your friends birthday and you are hosting the party. You know there needs to be a cake but you don’t really want to go down to a specialty cake store and you have enough experience in the kitchen that you feel confident enough to bake it yourself. However, you are slightly worried because you have never actually baked a cake before. What if it tastes bad?
Fortunately for you and for all of the party guests, there is a simple solution: buy the boxed cake mix. Betty Crocker gave you a guarantee that you are going to have a good cake every time. Plus, if you’re feeling adventurous you can always add the ingredients that take boxed cake to a whole new level.
So why is a franchise broker talking about baking? Because that’s what investing in a franchise is like. Maybe you have the skills you need to open your own business but the fear of potential failure is keeping you from even starting. Investing in a franchise gives you the same guarantee that Betty Crocker does, all you have to do is follow the recipe and pretty soon you’ll be eating cake.